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Soraa Beautifies L’Oréal in Jakarta

The L’Oréal brand is known worldwide, and as such, academy students and customers expect world-leading training and experience in their classrooms and salons. Not only does the lighting draw the customers and students to L’Oréal’s vibrant products, it also creates the perfect atmosphere for students to be inspired.

Soraa Beautifies L’Oréal in Jakarta

L’Oréal Academy is located in Jakarta, Indonesia where they train beauty professionals to be trend-setters in the industry, inspiring hairdressers with innovation and an understanding of local expectations and aspirations. Because of this, it is essential for the academy’s classrooms to have a colour quality that ensures the company’s professional hair colours are rendered accurately.

Solution

In an environment where lighting is critical, requiring high colour rendering, Soraa was the perfect fit. Soraa’s lighting has helped to create an atmosphere that students have come to appreciate and rely on in their new modern facility. Soraa lamps enable L’Oréal hairdressers to confidently select the truest colour for their customers.

The stylists’ hair products and the customers’ hair, are now beautifully and accurately rendered by Soraa VIVID Color™ technology which utilises all colours of the visible spectrum achieving a colour rendering index (CRI) of 95 and deep red (R9) rendering of 95. Soraa lamps also feature Soraa Natural White™ technology yielding infinite shades of white revealing warm rich tones and cool bright whites with accuracy.